Google’s Immense Greed Is Destroying the Open Web

Uncategorized

Publishers have watched in horror as Google continues to double down on AI features that discourage users from actually clicking on links — a once-steady source of readership that’s causing a crisis in the media now that the search engine is cutting it off.

The situation has become so dire that some publications are now debating whether to cut Google off entirely, as the Wall Street Journal reports, illustrating an increasingly fraught relationship between the tech giant and the publishers that are creating content its AI models are regurgitating.

According to the newspaper, prominent outlets including USA Today, Politico, the Economist, People, and Reuters are all reexamining their relationship with Google. Some are debating whether to continue to work with the tech giant at all.

“This is existential for some categories of publishers,” media consulting firm media consulting firm DJB Strategies CEO David Buttle told the WSJ. “They are looking at more radical things.”

Even Reddit executives are reevaluating the company’s $60 million-a-year contract that allows Google to train its AI models on user-submitted content on the platform. They’ve similarly watched as Google’s AI features discourage users from navigating to Reddit.

Last month, Cloudflare CEO Matthew Prince noticed that automated bot traffic had overtaken human traffic for the first time in the internet’s history, a sobering turning point and concerning inflection point for anyone in the attention economy.

USA Today has seen its traffic from US users drop by almost half over the last year, leading executives to ponder whether to cut off Google’s access entirely.

“It’s time to take a stand and say enough is enough,” USA Today CEO Mike Reed told the WSJ.

Naturally, Google doesn’t see itself as the one to blame, arguing that it’s still sending “billions of clicks to the web every week” and helping “creators and publishers grow their audiences” with the help of AI, as a spokesperson told the newspaper.

Those reassurances, however, are seemingly falling on deaf ears. Beyond pondering whether to cut Google off, other publishers have resorted to suing the company, accusing it of illegally rehashing their intellectual property via AI summaries.

It’s an extremely undesirable position for publishers. By severing ties with the search giant, they could face even steeper declines in traffic. At the same time, there’s seemingly little to gain from having Google’s AIs crawl their content — and in the long term, it could guarantee their destruction.

In some ways, Google is biting the hand that feeds it. AI companies are desperately trying to find new training data that doesn’t include AI-generated slop. By actively discouraging users from visiting websites that source new information, the company is cutting off a fresh supply of the data it so desperately needs.

More on Google: Google Admits It Missed Its Climate Goals — Again — Because of AI

The post Google’s Immense Greed Is Destroying the Open Web appeared first on Futurism.

IN the summer of 2019, I was seated in the wine cellar of a walled Medieval town high above the Dordogne Valley of France, not far from Sarlat-la-Canéda, making phone calls, writing reports. I have given this story in other places and it appears as though you’re about to hear it again. Rob Skiba is a name you that you might be familiar with. Though he had made a name for himself as a Nephilim researcher, more recently Rob had taken a dive into the deep end of the pool via flat earth research. The recorded interviews I conducted between he and Rick Hummer, a fellow flat earth investigator and close friend of his, was published while still occupying that very wine cellar. Read all about it. Chicago Is Not a Mirage.

Word quickly spread. Within a few short weeks, dozens of flat earth researchers began accepting my invite for a private interview, if not a series of interviews. From a 17th-century tower built by King Louis XIV, and with a stunning view of the Alps, I sat down with Robbie Davidson, founder of the Flat Earth International Conferences, conducting multiple sessions. While staying in Dumfries, Scotland, David Weiss agreed to take part in the interviews, as did Bob Knodel of Globebusters. There were others. But when I asked the interviewees to discuss the moments that shaped their lives, among the many PSYOPs, false flag attacks, and hoaxes that were discussed, only these men committed commentary to the false 9/11 narrative.

The resulting recordings ballooned into The Unexpected Cosmology, a book which became a website and was even intended as an anthology. And of course, the following discourse was originally a chapter. It was Walt Disney who stated, “Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.” Those sentiments remain applicable here as well. American Sensationalism: The 9/11 Interviews was always intended to be expanded upon with the inclusion of new researchers. So I’m sorry to say the project became stagnant during the Covid-19 psychodrama. I took a break to tackle other projects. We lost Rob Skiba. Rob offered hours of private conversation regarding his life but we never got around to the big one. 9/11. It was in the cards. Sadly, Bob Knodel died soon afterwards. Voices are being squeezed from an entire generation. Gnosis passes with them.

In the aftermath, the FE community became fractured. People began going their separate ways. Robbie Davidson, among a noted few others who were interviewed for the project, got up and left the movement altogether. It is not my intent to erase his or the contributions of others if only brief. They came, they went, their testimonies remain.

The original vision may have hit roadblocks but it is not forgotten. I expanded this paper a few years later to include testimony from author Pauly Hart, a dear friend of mine. I had wanted to continue that trend every year thereafter but you know how it goes. For the 25th anniversary of the attack I have redirected my efforts to its first large scale expansion, including Andrew Hoy and Darrin Geisinger into the mix. Perhaps others will lend their experiences to the recorder in time.

The following is their report.

Read the 9/11 Interviews

Watch the Interviews