by | Mar 12, 2017


DO YOU KNOW HOW MANY TIMES I’VE WANTED to hold a Kit Kat bar up over my head and shout at the grocery clerk like a crazy mad man, “IT’S CHANGED AGAIN! IT’S CHANGED AGAIN!”

I haven’t, because then I’d sound like a crazy mad man.

See, the problem with Kit Kat, as the spelling of logos go, is that it’s flipped back and forth between Kit Kat, without a dash, and Kit-Kat, with a dash, all in real time and in a maddening game of Sanity Ping Pong. This is the stuff that I pay attention to.

I know if I inform the grocery clerk to the truth of the matter, that it has indeed changed from a dash to no dash, she’ll probably look at me with a crooked face and say, “So, what? A candy company can change their logo from a dash to no dash if they want to.”

In which I’ll tell her, with the wide eyes of a completely sane person, “AH-HA! That’s where YOU ARE WRONG! It’s because this is yet another example of the MANDELA EFFECT, and it’s very R-EEEEE-AAAAA-L!”

That’s just the thing. On any given day, week, or month of the year I’ll be standing here in the check-out aisle of the Piggly Wiggly with my twin sons and I’ll see Kit-Kat spelled with a dash. I’ll immediately return home with my twin sons, seek Google’s wisdom, and everything about recorded history will tell me it’s always and only been spelled with a dash.  Of course, there will be some guy in a chat room somewhere asking the question, Did anyone see Kit Kat become Kit-Kat again? In which hundreds of other’s, including myself, will be like, Um, yeah, it happened for me too, and I just let the grocery clerk in on it.

On any other given day, week, or month of the year, I’ll be standing in this exact same check-out aisle of the Piggly Wiggly with my twin sons and I’ll try to convince myself not to take a peak at the candy display, but when I do, Kit Kat is spelled without a dash, like today. I’ll immediately return home with my twin sons, surf the web with purpose, and do you know what I’ll find? Everything about recorded history will tell me it’s always and only been spelled without a dash, and that internet conversation I had earlier, It’s been erased. How much do you want to bet there will be the same guy or some other guy in a chat room somewhere asking the question, Did anyone see Kit-Kat become Kit Kat again?

Oh, and if you agree with a hundred-thousand other observers that it’s changed from Kit Kat to Kit-Kat or back to Kit Kat from Kit-Kat, then you too are a crazy mad man, according to internet trolls.

Don’t worry, it’s only the Mandela Effect.

I was pushing this grocery cart down the cereal aisle of the Piggly Wiggly a few minutes ago and my twin sons pointed towards a box of Froot Loops. So I threw the box of Froot Loops in the cart, remembering when Froot Loops was spelled Fruit Loops, and before that, when it was Froot Loops, and still before that, when it was Fruit Loops again. Why do brand names keep changing? And why does all of recorded history keep changing with it, including that eighties commercial of the kid eating a bowl of Fruit Loops or Froot Loops, whatever history presently calls it today. Should I also let the grocery clerk in on the fact that, not so long ago, Febreze was spelled with a second “e”? There’s one on every aisle, and guys like me in every check-out stand.

And another thing. A little over a year ago I was standing here in the Piggly Wiggly and I clearly recall seeing an article on a certain presidential candidate, Hilary Clinton, spelled with only one “L,” and thinking, Huh, that’s strange, they misspelled her name. Except then I made the mistake of going to Google, after I took the twins home and turned the television on, and learned that Hilary Clinton had always been spelled with one “L” by all media sources, and even by her own followers, until maybe a month later when I was here at the check-out stand in the Piggly Wiggly  and took note of the fact that she had reverted back to Hillary Clinton in the tabloids. Google, I was certain, would follow this example. All was good with the world again.

Maybe I should just stop shopping at the Piggly Wiggly, I don’t know.

One thing’s for certain. When I finally pay for my Froot Loops and Febreze and Kit Kat bar at the check-out stand of the Piggly Wiggly and take my sons home to seek out that guy in the internet chat room who assures me I’m not the only one, I won’t be turning Mr. Rogers’ Neighborhood on for the twins. Remember when Mr. Rogers’ used to sing: It’s a beautiful day in the neighborhood? The lyrics have changed now, straight from Fred Rogers’ mouth, to: “It’s a beautiful day in THIS neighborhood,” in every single episode. All is not right with the world again.

Really, there’s no escape from it. A few months ago, my wife and I took the twins on a trip to the Smithsonian in Washington DC only to learn that the Smithsonian Institute, which I’ve grown up with and visited at least two dozen times before this Mandela Effect debacle grabbed guys like me by the neck, is now the Smithsonian Institution, also with a Jesuit sun for its logo. Let me tell you something, there’s a huge difference between an institute and institution. Are the Jesuits in on this? Are they letting us know that we really live in a loony bin?

Even if I don’t wave this Kit Kat bar above my head, shouting at the grocery clerk like a crazy mad man, “IT’S CHANGED AGAIN! IT’S CHANGED AGAIN!” I figure they must know something is off, even if it’s in the trash compactor of their subconscious. You know, that bad feeling we sometimes get in the gut, as if the very shadows in our peripheral vision are curving against the natural angles of the sun. How often do we try and push down and suppress those abnormalities until it either no longer exists or we no longer have to make a deal, whichever comes first?

As soon as I leave the Piggly Wiggly I think I’ll avoid Google and Mister Rogers altogether and take the twins to Chic-Fil-A for lunch, I mean Chick-Fil-A, as it’s spelled now with a “k”. Seriously, it used to be Chic-Fil-A, no “k.” I have that experience firmly implanted in my childhood memory. Everything’s changing, and at such dizzying speeds. Funny thing is though (and I can’t help but wonder if so many other realities will follow suite), I’ve seen Kit Kat ping pong back and forth between a dash and without its dash so often now that I can no longer recall whether it originally had a dash or no dash at all.

2023 Conference Announcement

IT’S happening. Zen Garcia was kind enough to ask me to speak at the upcoming 2023 Sacred Word Revealed conference in Atlanta, Georgia. May 26-28. And I’m going. Somewhere on that wall of fine presenters is my mug, but I’m not telling you which one. I like to play hard to get, and so, you will have to try your best and find me. My arrival is predicated upon me speaking exclusively on the Millennial Kingdom + Mud Flood subject, which has been plastered all over TUC over the last few years. I hope to see my readers there! Once Zen and company release the official schedule I plan on scheduling a TUC meetup. So stay tuned.

Miss Rivqah is born!

AND no, she wasn’t born standing up. That would be totally amazing if true. Rivqah is nearly 4 months old now, her birthdate being on July 7, and as you can see, she loves standing with assistance. Sarah and I are in our 40’s, have been married for over 20 years, and never thought we could have any more children. Rivqah decided to surprise us when we least expected it, and here she is, tada! all smiles. Yahuah is truly amazing. Expect plenty more of her in upcoming announcements. I may throw her in when you least suspect it. You can read her birth story here.

Miss Rivqah.

Rebecca L. Gould: A growing family at TUC!

IN my last newsletter I made mention of Rebecca L. Gould without ever giving a photo reveal. Well, here she is. The lovely Rebecca. Rebecca came to TUC during the summer of 2021 after following the breadcrumb trail from Rob Skiba and Nephelim research and soon thereafter began following the Torah. She has been an enormous help to the TUC ministry ever since that time, editing books for publication as well as running the podcast and administrating the TUC community, among other  tasks. ‘The Earth Not a Globe Review: Volume I’ and ‘The Legends of the Jews: Volumes I-IV’ would not have happened without her. 

New Article Archives

A GREAT deal many of my readers have been asking for a single page where my articles can be accessed and I don’t blame them. The sheer volume has become dizzying. Just know that the list provided here is far from complete, though I do say it’s a good start. It’s not that I’m holding anything back. I have been attempting to convert my catalogue of work into pdf files over the last so many months and that is no small easy task. The greater bulk is published all throughout my website. You’ll have to fish for them until I get around to it.

Article Archives on TUC

Share This