Justin Russell

Simulation Theory: The Zero Sum Game

Simulation Theory: The Zero Sum Game

Like many people, I’m sure, I had somewhat of an epiphany in the late 90s/early 2000s after The Matrix film was released. There was the movie itself, which boasted visual effects and action that really hadn’t been seen up to that point in cinema. But beyond that,...

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The Beast Cometh

The Beast Cometh

The first time I ever remember hearing about an ARG or Alternate Reality Game would have probably been in 2004, prior to the release of Halo 2, the sci-fi space marine game made by Microsoft. I was a huge gamer back then. Even though I was a father by that point, you...

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ABRACADAVER!

ABRACADAVER!

2006 seems like such a faraway time and place from the tragic vantage point of 2020. I remember I had just started a new job, one where I would be traveling all over the country, mostly to little Podunk towns in Nowheresville, USA, to provide in person setup and...

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Populations Bombs, Popcorn and Prophets of Doom

Populations Bombs, Popcorn and Prophets of Doom

I’ve lived smack dab in the middle of flyover country for the better portion of my life. In fact, some people in flyover country especially like to fly over Nebraska. The I-80 corridor has to be one of the longest, most boring stretches of road in the world. If you...

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Staring Into the Black Mirror

Staring Into the Black Mirror

EBAY. Facebook. Instagram. Snapchat. TikTok. Youtube. Amazon. Uber. TripAdvisor. Airbnb. Twitter. How long has it been now? eBay and Amazon started way back in 1995. Facebook first came online in 2004. Twitter in ’06. It’s been 25 years since we all started giving...

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